Situated within Blue Ant Media, BLUE ANT PLUS is a social content studio that brings social to life.

We are storytellers with a history of developing cost-effective social content for agencies + brands. We offer capabilities in social listening, content creation, and studio production – all from an in-house, award-winning team that embraces every social platform and content style.

Our vision is simple: understand your brand and audience, and then develop social content to connect with them in real-time, in a meaningful way.


Roots 2017 Holiday Collection

Blue Ant Plus helped Roots Canada broadcast its 2017 holiday collection by producing and amplifying an immersive Facebook Live experience to over 170,000 viewers worldwide. In total more than 1 million people were reached through the Roots Facebook event, and more than 8 million digital impressions were earned. To deliver this reach, Blue Ant Plus built custom audience segments for pre-promotion, optimized the broadcast in real time to generate maximum viewership, and amplified a shoppable highlight video post-event to drive e-commerce sales. In addition to the five-minute shoppable highlight video, our team also produced a “making of” documentary-style video and an immersive 360 video of the live stream for Roots to share with fans on Facebook.
Coined Northern Light, the immersive event and runway show, which took place at the Fairmont Royal York in Toronto on November 21, was a new experiential take on Roots’ annual holiday gift guide. The video created from the event melds fashion, models, musical performances, technology and mobile commerce for an awe-inspiring live showcase of Roots’ iconic fashion, leather bags and footwear.


Paddle Canada


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